How it works Style Guide

Designer Jewellery to buy and rent


What is The Folly?

The Folly is an online shop that specializes in designer statement jewellery. Nearly all jewellery on is available to purchase, hire, or both. The Folly represents the idea that all women can wear designer jewellery without breaking the bank. We currently only offer rentals to customers within the UK, but we ship purchases worldwide.


How does the rental scheme work?

Nearly all jewellery in the main boutique is available to rent as well as buy. Rentals are priced individually, based on the retail value of the piece and are priced for 3 days or 6 days. It’s very simple – just pick how many days you want the jewellery for (3 or 6) and the price will change accordingly. We recommend that 3 days should give you enough time to receive it, try it on, wear it and get it back to us safely. You pay for your rental exactly as you would for a normal online purchase and select the dates you want your jewellery from and to, then go through a safe online check out procedure. The day before your rental period begins, we post the item out to you by special delivery to arrive before 1:00pm on the first day of your rental period for you to wear and enjoy. This is a tracked postal service and must have a signature so make sure someone is in to sign for it. On the final day of your rental period, you simply put your jewellery back into the original box and into the enclosed pre-paid returns envelope and take it to the post office to get a proof of postage. We will then email you to let you know we’ve received it back safe and sound.


What happens if I return a piece of jewellery late?

It is essential that you return your jewellery on time as other The Folly customers may be waiting for it. If you do return an item late then you may be subjected to a 30% of the rental value fine for each day after your rental end date. For jewellery that has not been returned within 7 days, we will debit the full value of the piece from the card or account you paid with. Please see Terms and Conditions for full details. If you can’t get to the post office on the final day of your rental then please make sure to post it earlier, or for unusual situations, please email us at to request a later postal date.


How do I know the rental jewellery will be clean?

Don’t worry, high standards in every respect are very important to us at The Folly and all jewellery is cleaned before and after each rental goes out. Earrings will be also be thoroughly sterilized. Please don’t ever try to clean the jewellery yourself, we will look after it once it’s come back to us.


Is your rental stock separate to the shop?

Yes, we have an entirely separate stock group for rental pieces. If you purchase a new item from the website, we assure you it will be brand new and not ex-rental. There will however occasionally be the opportunity to buy ex-rentals for a huge discount from Folly flash sales.


What if you don’t stock a designer that I really like?

At The Folly we try to stock an excellent selection of the top jewellery designer brands from all over the world. But if you think there’s a designer out there that makes beautiful statement jewellery that The Folly doesn’t stock then feel free to let us know. Email us at and tell us your thoughts.


What if the piece I want is out of stock?

Most jewellery featured on The Folly Boutique is either made to order or pre ordered seasonally and therefore has limited availability. If however there is an unavailable item on the website that you would like urgently for a special occasion, please email and we’ll see if we can help. Alternatively, there is an “email me when back in stock” button for those pieces that are due back into stock at a later date which will alert you if it arrives back into stock. If you are hiring for a particular important event, we recommend you book it well in advance so that it will definitely be available – we will only charge for your rental days that it is out for.


What if I want to keep my rental jewellery?

Luckily for you, you can! We offer a service where if you fall in love with your jewellery then you can keep it! We will send you an email with instructions on how to pay the balance of the jewellery and then it’s all yours!


What if I don’t like the jewellery I’ve rented?

If you don’t like the piece of jewellery you picked, or it doesn’t go with your outfit then The Folly is happy to offer a refund. To be refunded though, the jewellery MUST have the original tag on and must not have been worn. You must let us know you wish to return it by 11:00pm on the same day you received it by emailing us at . It must be returned to us in its original packaging with the tag still in tact. If the tag has been removed, The Folly will not provide a refund. Refunds will be for the cost of the jewellery only and will not include postage.


What is The Folly’s sales return and refund policy?

For purchases, The Folly offers a 7 day refund and a 28 day exchange policy starting from the date we send it out. Costs of postage will not be refunded. To organize a return or exchange please contact us on .


Can I rent more than one piece at a time?

Of course you can. We are happy to let you rent a couple of pieces to try, as long as the ones you don’t use come back to us the next day. The pieces you don’t end up using will be refunded (minus the postage) providing all tags are still in tact.


What are the delivery charges and times?

Please see our Delivery and Returns page for all shipping information.


What if my jewellery doesn’t arrive in time?

It is your responsibility to make sure you hire or buy the jewellery in time for your event. For rentals, the jewellery will arrive in the morning of the first day that you have chosen, before 1:00pm. If you are unsure whether you will have enough time, we recommend you book the jewellery for at 6 days so that you have time to try it on with your outfit before your event, giving us plenty of time to swap it if needs be.


Can I cancel an order or rental?

We are more than happy to cancel an order as long as it is before the item has been posted out to you. You can cancel an order up to one day before the posting out-day by emailing us at


How far in advance can I book a rental?

As long as you like. For big occasions like Christmas and New Year, it is best to book your rental as far in advance as possible as pieces become very popular! The live calendar for each piece will tell you when it is available and what dates it is already being hired out. If it’s a last minute decision though, you can also book a rental the day before you need it posting out.


Do you offer a gift scheme?

The Folly doesn’t have a specific gift scheme but all purchases come in luxury gift packaging. We also have a wish list scheme which allows you to save the item and come back to it (or email it to a loved one to buy it for you!).


What if the jewellery I’ve hired gets dirty or damaged?

If your rental jewellery gets damaged while in your possession you must alert The Folly returns department immediately on . Most damage can be repaired but please do not attempt to ever clean or repair the jewellery yourself. Jewellery damage will be discussed on a case-to-case basis and will be decided at the manager’s discretion. See full Terms and Conditions for further information.


Can I have my order posted to a different address?

Of course you can. When going through the checkout, please select a different delivery address. Sometimes sending it to work is a good idea if you’re not sure you’ll be home in time to try it on or sign for the delivery.


What if I lose my returns mailing bag?

Not to worry, just email us at and we’ll give you all the information you need to send it back to us safely.


How will I know whether you have received my return back safely?

We will always email you to let you know when the item is back with us. You must however always get a proof of postage from the post office so that if it doesn’t come back, we know it’s not your fault. If it doesn’t come back and you don’t have a proof of postage, you may be liable to the costs of replacement.


When does my rental period begin and end?

You choose the days which would like the jewellery for. The first day is the day it will arrive with you in the post before 1:00pm. You then post it back to us on the final day of your rental period or earlier if you’ve already finished with it. If you have any questions on the rental policy then please email us at .


What should I do if my rental period ends on a Sunday or Bank Holiday?

If your final rental day falls on a Sunday or Bank Holiday then please post the item back to us on the next working day, or earlier if you’ve already finished with it.


Can I ask for style advice before I buy?

Of course you can! We have a team of stylists here ready to help you with your fashion brief. If you can’t choose between pieces or there’s something specific you’re after that we don’t have then please email us at with details and/or pictures of your outfit and we’ll try our best to find you your perfect jewellery.


Does The Folly offer any discount for frequent rentals?

The Folly does offer a very limited VIP scheme for customers who rent with us regularly. The Folly VIPs are entitled to free postage and exclusive previews to new season stock. If you think you qualify for the VIP scheme please email us at .


What does The Folly do with my personal information?

The Folly Boutique will never give out any information to any third party. For full details please see Privacy Policy.